Most people love animated videos, and in fact, many surveys have shown that the majority of video marketers use animations for their businesses. They can offer you many benefits, as they are persuasive, fun and build trust. If you still aren’t sure if your business needs an animated video, read on, you might find them to be just the right solution for you.
Your SEO Is Pretty Bad
We believe that you already know that only a few people scroll past the first page on Google, and this is the reason why you need to fight with everything you’ve got to get your business near the top of that first SERP page. If you think that these spots are reserved for big and successful companies with tons of money to spend on marketing, you are wrong. Any company can get there, no matter how big or small – it is all about good SEO. The best way to climb up the ranks, so to speak, is to provide high quality engaging content, and you can do this by hiring an animation video company to take care of your needs.
Your Business Is Not Interesting Enough
This comes as a little bit of a shock to a lot of companies, but a lot of the promotional material and content out there is not really all that interesting. It often lacks humour, creativity and can get a little too technical and boring, which means that people will just skip past your website.
You have to make your business and products seem more interesting, especially if you own a small business that has to compete with huge corporations for a place on the market. Having an animated video is a great way of conveying information in a fun manner that will have people glued to their screens. Everyone loves watching them because they get the most important information across in a simple, quick and engaging way.
Your Business Has a High Bounce Rate
This is connected with the previous point we have made – your business not being interesting enough. However, if your website has good animated videos, it will grab more attention, your visitors will stay on your website longer, and they will be more likely to take action, e.g. sign up for a newsletter, contact you via email or purchase something. They will not stay just for the fun factor. The visitors will be intrigued and will see you and your coworkers as a highly professional and modern team, and that will encourage them to do business with you.
If you want to make a good animated video for your company, do not go for the cheapest option because that can really hurt your company. You should get high quality content, because videos are everywhere nowadays and there will only be more of them in the future, which means that you need to focus on quality and creativity. So, make sure that you hire a proper animation video company and order a video that will skyrocket your business.
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