There is a brand new method when it comes to effective organic message delivery – whiteboard animation. Many people don’t understand how to use video scribbling for their business, since there are barely a few limitations. Here are a couple effective tips on how you can use whiteboard animation videos to sell and share your ideas. The value of video content is unparalleled and you should make the most of it.
Front page value
The first and most essential perk of video scribing is its ability to tell a story about your services or products and how they can improve the quality of your customers’ lives. A video can also include a quick introduction to your business, your values, explain products or show why you are different from the rest. These kinds of videos are more focused on “you” rather than your customers and this is why it’s important to make it short and explain everything in no more than 2 minutes.
Once you have finished your quick presentation, you can use whiteboard videos for explaining things on a deeper level. Get specific about your services, products or how you handle your customer related processes. Your viewers and potential clients really don’t want complex explanations and information. However, if a person is watching a video and is able to interact in some way, that person becomes more interested in that content, which can lead to further actions such as buying something. In this case, 2 to 5 minutes of detailed explanation may be exactly what a potential customer is looking for. If constructed properly, a video presentation can make even the most complex information easy to understand.
White paper value
The next step is to include a bit of sharing potential. This content should revolve more around your potential clients or customers. Include information that people will find extremely valuable, such as reports, tricks of your business and current industry trends. The best way to go is to use white papers for this kind of video scribbling, as they are very entertaining and engaging to viewers.
Bear in mind that whiteboard videos will probably not fit in with your company’s branding campaign, and you will have to neglect them when branding your business.
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