An explainer video is a concise, fun and instructional video that helps viewers understand how a company’s product or service can help them.
They are not just informative but also entertaining. But why are a significant number of businesses scrambling to make explainer videos?. Well because the effectiveness of these videos in the ecommerce and retail space is well-documented and their ability to promote websites and apps.
Video is arguably the most powerful of all online media choices we have today for persuasion. Let’s try taking a peek under the hood of explainer videos and why they work.
They Grab Attention Quickly:
In this day and age where instant gratification is the norm, reading walls of text can often be tedious to customers and scares away potential customers who want a quick understanding of what your product/service is about. A good explainer video is short, simple and uses straightforward language. The average user spends about 10-20 seconds on a site if there is no compelling reason to stay longer. And the first ten seconds are critical for giving the user a reason to stay by clearly setting out your value position. Having such a short period of time, you cannot rely only on text and graphic ways to attract their attention. . And since video allows people to acquire more information in less time compared to reading, you get a great chance to win these critical 10 seconds and capture the users’ attention. Video also increases average visit time to 2 minutes.
They Express Your Message Clearly:
Text can be tricky since there are so many ways people can interpret what they read. Explainer videos allow no room for speculations and give potential users of your product or service clarity on the purpose of your product/service. Customers are also more informed and would like to have a relationship with the product/service or brand. It is important that a customer can put a face to your name. This is especially true for online businesses where the customer will have little, if any contact with you directly. It also showcases your brands’ unique personality. Thereby allowing you to create a ‘relationship’ with your consumers.
They Almost Market Themselves:
Brands now choose to spread the word about their product/service through social signals. And explainer videos aren’t necessarily confined to your site. video hosting sites such as Youtube and Vimeo have useful tools that allow you to upload your videos and use keywords to draw interest to them. Videos are also 100% mobile friendly, the added bonus to using these sites is that they are smart phone compatible, whereas your site may not be viewable on handsets. Videos are easily shareable, unlike text web pages, and people are more likely to share and watch videos on the internet than read blocks of text on a website.
‘Infotainment’ is the new way to garner the attention of your customers and to stay memorable in their minds when they are flooded by information every minute. A well produced video for business with a solid script and engaging visuals can capture the attention of your audience immediately. So what are you waiting for? If you have a product or service that you would like to draw attention to, then make a fun and engaging explainer video.
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